Marketing tips for the economic crisis
Hera are some ideas to overcome the economic crisis.
Existing customers are more important that potential customers – you should invest more in programs to make you customers loyal;
- offer differential prices to certain products and/or services for customers only, that way you thank them for their loyalty and encourage them to come back with other occasions too.
- Implement a system of accumulation of points or stars and offer gifts when a certain number is reached.
- Ask clients to leave testimonials about your products and/or services; list these on the website to encourage others visitors to buy.
Improve the infrastructure and the services – being crisis does not mean that people don’t buy anymore, instead will be more selective with the products or services they buy. Package products – encourage the purchase of a certain product by offering a free one. For instance if you’re stuck with a large stock of a certain computer or you just want to achieve an objective try giving away for free at it’s purchase a memory stick or headphones or any other useful product that is not too expensive. Sign some partnerships – another way to increase the sales is signing partnerships with other merchants that sell auxiliary products to what you sell. Cross selling – encourage the customers to buy products auxiliary to what he already purchased. For instance at the purchase of a video – camera the customer might also be interested in acquiring some extra batteries or a memory card. Increase communication with your customers – by making you own blog, getting into social networks, encourage by any means the dialogue about you and your products and/or services helps you build and maintain reputation of your business. Organize different types of promotions – prepare special gifts and promotions depending on the incoming holidays such as Valentine’s Day, Thanksgiving Day, Halloween, Christmas and so on. Invest in your website – the improvement of you website must be a continuous process; test, measure and correct errors that may appear. Segment the communication channels according to the target audience – you’ll have more success if you customize the communication activities according to your audience and taking into account the product that you sell. Some of the segments – man / woman / child / income / personality / geographical area / age.
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