Browsing Category: "Economic Crisis"
Marketing tips for the economic crisis
Hera are some ideas to overcome the economic crisis.
Existing customers are more important that potential customers – you should invest more in programs to make you customers loyal;
- offer differential prices to certain products and/or services for customers only, that way you thank them for their loyalty and encourage them to come back with other occasions too.
- Implement a system of accumulation of points or stars and offer gifts when a certain number is reached.
- Ask clients to leave testimonials about your products and/or services; list these on the website to encourage others visitors to buy.
Improve the infrastructure and the services – being crisis does not mean that people don’t buy anymore, instead will be more selective with the products or services they buy. Package products – encourage the purchase of a certain product by offering a free one. For instance if you’re stuck with a large stock of a certain computer or you just want to achieve an objective try giving away for free at it’s purchase a memory stick or headphones or any other useful product that is not too expensive. Sign some partnerships – another way to increase the sales is signing partnerships with other merchants that sell auxiliary products to what you sell. Cross selling – encourage the customers to buy products auxiliary to what he already purchased. For instance at the purchase of a video – camera the customer might also be interested in acquiring some extra batteries or a memory card. Increase communication with your customers – by making you own blog, getting into social networks, encourage by any means the dialogue about you and your products and/or services helps you build and maintain reputation of your business. Organize different types of promotions – prepare special gifts and promotions depending on the incoming holidays such as Valentine’s Day, Thanksgiving Day, Halloween, Christmas and so on. Invest in your website – the improvement of you website must be a continuous process; test, measure and correct errors that may appear. Segment the communication channels according to the target audience – you’ll have more success if you customize the communication activities according to your audience and taking into account the product that you sell. Some of the segments – man / woman / child / income / personality / geographical area / age.
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Getting On The Career Ladder During The Economic Crisis
Getting on the career ladder is one of the biggest steps anyone can take – not to mention a common route for individuals just having graduated from university. Yet, even with so many having gone through the process before – and the process itself being seen as a conventional graduate move – there never seems to be any less apprehension regarding the process.
Graduates the world over worry about whether they will get any interviews, let alone hear back from any interviews they’re lucky enough to secure in the first place. There’s also a lot of anxiety regarding the application processes, given that many graduates are applying for their first ever career-type job. And, as if that weren’t enough, new graduates now have the economic crisis – and all its associated difficulties – to deal with.
However, there are many resources available to help new graduates get on the career ladder – from cover letter and CV-writing seminars to interviewing workshops. Indeed, universities are well aware of the concerns that students face with regard to securing a job after graduation – and they are usually well prepared to cater to these concerns. However, the same is not necessarily true when an economic crisis is part of the equation. True, the CV-writing and interviewing workshops will still help graduates prepare for job applications; but what’s really going to make a graduate stand out in an ever-tightening job market? And what are the odds of first getting on the career ladder, then being able to climb it in the face of the economic crisis?
While job opportunities – particularly for new graduates – currently seem bleak, there are certainly ways to increase your chances of both finding and securing a job you want. For instance, it helps to search for jobs via specialised, rather than general, resources – for example, a job search site dedicated to a specific field. That way, all the job prospects are, from the outset, appropriate to the industry you’re interested in. However, it’s also a good idea to keep an open mind with regard to the positions you’re willing to apply for. You may have your dream job in mind – but you never know what types of opportunities will make themselves available to you.
Once you find a set of positions you’d like to apply for, treat them each as individual cases – that is, don’t simply assume the application process is the same for all of them. Search through the employer’s website and see if you can track any useful information regarding their recruitment programmes, graduate schemes, and application processes – and, of course, the position itself.
You might even find posts about events being hosted by the employer, which poses a great opportunity to find out more about the company. And finally, don’t be afraid to contact the company regarding any questions you may have about their recruiting and application processes – it’s always best to ensure your application is accurate rather than to be disqualified by a minor mistake.
Indeed, getting on the career ladder during the economic crisis is about standing out from the competition. But to show a prospective employer that you can stand out in a job, you first have to stand out in your application. Keep an open mind, conduct a bit of research on the positions you want to apply for, and be proactive in your application process.
Professional Tips About Web Marketing, Seo and Economic Crisis
With the economic crisis, what will happen in the web marketing sector? What repercussions will it have on the web services market in America and Europe?
According to Enrico Madrigrano, one of the biggest experts in web marketing and Search Engine Positioning in Europe, “To understand it you need to get to the root of the problem”. In other words try to understand how the famous law of supply and demand will play out in this market.
“From the demand point of view,” states Enrico Madrigrano “the companies that want to survive the crisis will inevitably have to cut their promotional costs to survive. This means that the first advertising spending to be cut will be that with a negative return which is perceived, in one way or another, as “risky”. In this category are obviously included investments in TV, radio and press advertising, which have always given results that are unpredictable and hard to quantify. The advertising budget will therefore mainly be directed towards direct marketing and to those advertising methods, where the results are predictable and measurable and where the benefits of targeting will be best appreciated. In short “web marketing”. But this transition will only happen under one condition: that companies and entrepreneurs become “aware” of all this, or rather that they become totally involved in the front line of their company web marketing strategies and that they perceive and appreciate their potential, right from the word go.”
“On the other side of the equation, therefore, web agencies and SEO and Web Marketing consultents, who represent the “supply”, will have to take responsibility for educating their clients, focussing directly on what their company is looking for, that is reducing their costs and getting a return on their investments.”
However in this scenatio a phenomenen will develop, which web agencies and consultents will have to beware of. “A split will form, dividing the supply of professional web marketing services (which guarantee good results and profits) and the demand for low cost services, from more and more companies on the hunt for discounts and rock bottom prices.”
“In this scenario,” continues Enrico Madrigrano “web agencies that want to survive, shouldn’t fall into the trap. The secret will be to go against the flow. In other words web agencies, instead of going after the biggest slice of the market, which will be looking for web marketing services at lower and lower prices, should do the opposite, that is “hand-pick” existing clients, focusing on those who value quality and results over price. Instead of leaping into the fray and struggling to corner new clients in savage price wars, web agencies should do the opposite, that is defend their own territory, cultivating and nurturing their own clients, focusing on numbers and concrete results.
In this way web agencies will be able to create a shield in the midst of a scenario of ever more ruthless deflation. Successful web agencies will know how to consolidate their experience, strengthening their hold on the niche in which they already operate, instead of looking for new markets, or worse still setting themselves up as a “jack of all trades” to bring home new clients.”
According to Enrico Madrigrano this abnormal scenario will develop very rapidly in conjuction with other big social and cultural changes which will involve not just businesses but also (and above all) consumers. All this “acceleration” in the awareness and process of the supply and demand market forces will lead to what he defines as the new Web Marketing 3.0.
These and other subjects linked to change and the future of web marketing will be discussed in person by Enrico Madrigrano during the next international “SEO Web Marketing Experience” course in Rome, Milan and London (for more information: http://www.madri.com/swm-experience/indexen.php )
