Archive for July, 2010
Economic Crisis, Web Marketing And Seo Business: Are You Prepared?
With the economic crisis, what will happen in the web marketing sector? What repercussions will it have on the web services market in America and Europe?
According to Enrico Madrigrano, one of the biggest experts in web marketing and Search Engine Positioning in Europe, “To understand it you need to get to the root of the problem“. In other words try to understand how the famous law of supply and demand will play out in this market.
“From the demand point of view,” states Enrico Madrigrano “the companies that want to survive the crisis will inevitably have to cut their promotional costs to survive. This means that the first advertising spending to be cut will be that with a negative return which is perceived, in one way or another, as “risky”. In this category are obviously included investments in TV, radio and press advertising, which have always given results that are unpredictable and hard to quantify. The advertising budget will therefore mainly be directed towards direct marketing and to those advertising methods, where the results are predictable and measurable and where the benefits of targeting will be best appreciated. In short “web marketing”. But this transition will only happen under one condition: that companies and entrepreneurs become “aware” of all this, or rather that they become totally involved in the front line of their company web marketing strategies and that they perceive and appreciate their potential, right from the word go.”
“On the other side of the equation, therefore, web agencies and SEO and Web Marketing consultents, who represent the “supply”, will have to take responsibility for educating their clients, focussing directly on what their company is looking for, that is reducing their costs and getting a return on their investments.”
However in this scenatio a phenomenen will develop, which web agencies and consultents will have to beware of. “A split will form, dividing the supply of professional web marketing services (which guarantee good results and profits) and the demand for low cost services, from more and more companies on the hunt for discounts and rock bottom prices.”
“In this scenario,” continues Enrico Madrigrano “web agencies that want to survive, shouldn’t fall into the trap. The secret will be to go against the flow. In other words web agencies, instead of going after the biggest slice of the market, which will be looking for web marketing services at lower and lower prices, should do the opposite, that is “hand-pick” existing clients, focusing on those who value quality and results over price. Instead of leaping into the fray and struggling to corner new clients in savage price wars, web agencies should do the opposite, that is defend their own territory, cultivating and nurturing their own clients, focusing on numbers and concrete results.
In this way web agencies will be able to create a shield in the midst of a scenario of ever more ruthless deflation. Successful web agencies will know how to consolidate their experience, strengthening their hold on the niche in which they already operate, instead of looking for new markets, or worse still setting themselves up as a “jack of all trades” to bring home new clients.”
According to Enrico Madrigrano this abnormal scenario will develop very rapidly in conjuction with other big social and cultural changes which will involve not just businesses but also (and above all) consumers. All this “acceleration” in the awareness and process of the supply and demand market forces will lead to what he defines as the new Web Marketing 3.0.
These and other subjects linked to change and the future of web marketing will be discussed in person by Enrico Madrigrano during the next international “SEO Web Marketing Experience” course in Rome, Milan and London (for more information: http://www.madri.com/swm-experience/indexen.php )
Global Economic Power Shifts From the U.s. and Europe to Asia
India just reported GDP growth of 9.4% for the fiscal year ended March 2007. This is way above the 8% predicted rate of growth and moving toward China’s stunning 10.4% growth rate.
India, like China is becoming an engine of global growth. The U.S. is clearly no longer the important engine of global growth that it once was. Let us face facts. The U.S. has lost much of its global political leadership, and now its global economic leadership is coming into question.
The U.S. is still the world’s biggest economy, but with a growth rate of less than 1% in the last quarter, and with close to double digit growth in India and China there is little doubt that the U.S. will lose its status as the world’s biggest economy within a decade if these trends persist.
We are American, and we are pro-America, but we are also realists. Let us invest in those areas where the money is to be made. Let us invest in the countries that are growing fast and in the commodities and precious metals which will benefit from these trends. Let us look at the transportation companies whose products and services are necessary to effectuate this growth and at the energy and base metals which are the building blocks of any economy. Let us also look at the global financial intermediaries that will provide the financing for this growth and at the precious metals stocks where many of the profits will be invested.
In our opinion, gold will play a major part as a vehicle that central banks will acquire to strengthen their balance sheets. Recently, Spain sold some gold. The buyers were the central banks of countries with growing economies-the buyers were Asian central banks.
As power shifts from the U.S. and Europe to Asia, so do the central bank gold holdings shift from U.S. and Europe to Asia.
For more information on global investment visit http://www.howtoinvestglobally.com For more information on Monty Guild’s investment management visit http://guildinvestment.com
These articles are for informational purposes only and are not intended to be a solicitation, offering or recommendation of any security. Guild Investment Management does not represent that the securities, products, or services discussed in this web site are suitable or appropriate for all investors. Any market analysis constitutes an opinion that may not be correct. Readers must make their own independent investment decisions. The information in this article is not intended for distribution to, or use by, any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation, or which would subject Guild Investment Management to any registration requirement within such jurisdiction or country.
Any opinions expressed herein, are subject to change without notice. In addition, there are many market, currency, economic, political, business, technological and other risks that are beyond our control. We make reasonable efforts to provide accurate content in these articles; however, some content and some of the assumptions, formulas, algorithms and other data that impact the content may be inaccurate, outdated, or otherwise inappropriate. In addition, we may have conflicts of interest with respect to any investments mentioned. Our principals and our clients may hold positions in investments mentioned on the site or we may take positions contrary to investments mentioned.
Guild’s current and past market commentaries are protected by copyright. Apart from any use permitted under the Copyright Act, you must not copy, frame, modify, transmit or distribute the market commentaries, without seeking the prior consent of Guild.
The online casino real money
Luck is a factor, you can reach great heights, or even ruin suicide. I personally have a lot of people happiness, one last time to go to great heights and some have not had the good fortune of a state in which they were full of debt. It all depends on your luck to the person. The game is a place where you can try your luck. One day, you may end up doing a lot of money over the next few days, can reverse the situation and I would like to finish on the scene in a loss scenario. So I mentally prepared for everything before posting. The online game is much easier when it offered to all usa online casinos games in one place. You can try these games, but the choice is the best place is a challenge in his. If there are sites such as casino directory, you need not worry about anything. Just go to this page, all you need to know about casinos and gambling knowledge. This site contains a list of 10 casinos. You can comment on any of these casinos and choose one of them. There are many games to choose from. You can play slots, poker, blackjack, roulette and many other online games related to gambling. In addition, you will find the online casino real money on this site. You can use your knowledge of casino forum for the best casinos.
